
DekaMarkt is a well known Dutch supermarket chain with almost 100 stores. DekaMarkt is part of the Detailresult Group, which also holds retail brands such as Dirk, Bas, Digros, Dirx and DirckIII. Together, they have over 300 locations in The Netherlands.
When DekaMarkt decided to add mobile to their private label categories, we took it one step further.
For DekaMobiel we developed the loyalty SIM card. Customers do not only get a SIM card, but also two loyalty cards that can be attached to their keychain. When the loyalty card is scanned at the cash register, customers receive free minutes with their groceries. These minutes are instantly topped up and even before they have left the store customers receive an SMS with a confirmation and thanking them for shopping at DekaMarkt. And customers can easily and freely transfer credit to other DekaMobiel customers via the online portal.
Simple and very highly valued by their customers!

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